October’s post asked whether your business is still being found. A month on, the picture has become clearer, and it’s a mixed one.
AI Answers Are Everywhere
AI Overviews now appear on a large share of Google searches. Depending on whose data you read, the figure for US searches runs from more than 60% (seoClarity) to above 80% (Semrush), and it varies by industry. Those are US numbers, so your own results will differ. The direction is what matters.
What it means in practice: a potential customer may get an answer without ever visiting a website.
Google Wants a Real Person Behind the Content
Google recently updated its documentation to say AI-generated content should be fact-checked and reviewed for accuracy. It also warned against misleading authorship information, and finished rolling out its September 2026 spam update during October. These changes are all covered in the November Google webmaster report.
In plain English: if you publish something, a real person should check it, and a real person’s name and experience should stand behind it.
What to Focus On
- Write content that’s specific and genuinely useful. Generic text is easy to replace, real experience isn’t
- Show who’s behind your content, with real authors and real expertise
- Keep your Google Business Profile accurate and up to date. Google is rolling out a new Business Home and expanding AI-powered messaging for profiles
- Ask customers for reviews, and reply to them
- Track enquiries and sales, not just clicks, because clicks may fall even when interest doesn’t
Selling to Consumers?
Black Friday is on 27 November. Check your product pages, delivery information and page speed now, not on the day.
Want to know how visible your business really is?
Digitus Consulting can help you work out what to fix first. Get in touch to get started.
